I'm not saying that charming, witty and warm copy won't sell. I'm just saying I've seen thousands of charming, witty campaigns that didn't sell.

You must make the product interesting, not just make the ad different.

Unless a product becomes outmoded, a great campaign will not wear itself out.

What do you want from me? Fine writing? Or do you want to see the sales curve stop moving down and start moving up?

Advertising is, actually, a simple phenomenon in terms of economics. It is merely a substitute for a personal sales force - an extension, if you will, of the merchant who cries aloud his wares.

Riley : "Do you want to claw at me, kitty-cat? Come on."Mercy: "Sorry, I don't beat defenseless puppies.

There is no jealous man, without a flirtatious woman.

We're like the couple on the sitcom that has good sparks but never get together for the sake of ratings.

There is a lot more to this life than just the struggle to make money.

Determine when you are most productive when working away from the office, and maximize those periods.

Love knows not distance; it hath no continent; its eyes are for the stars.

In other words, knowledge of the external world begins with an immediate utilisation of things, whereas knowledge of self is stopped by this purely practical and utilitarian contact.

Providence protects us in all the details of our lot.

There isn't a tree to hang a man, water to drown a man nor soil to bury a man

Love is a taste of paradise.