I'm skeptical that the novel will be 're-invented.'

A brand for a company is like a reputation for a person. You earn reputation by trying to do hard things well.

The common question that gets asked in business is, why? That’s a good question, but an equally valid question is, why not?

We can't be in survival mode. We have to be in growth mode.

What we want to be is something completely new. There is no physical analog for what Amazon.com is becoming.

One of the huge mistakes people make is that they try to force an interest on themselves. You don't choose your passions; your passions choose you.

If you do build a great experience, customers tell each other about that. Word of mouth is very powerful.

It's hard to find things that won't sell online.

Everything you are comes from your choices.

A company shouldn't get addicted to being shiny, because shiny doesn't last.

We've had three big ideas at Amazon that we've stuck with for 18 years, and thy're the reason we're successful: Put the customer first. Invent. And be patient.

Your business values can make you soar above the competition.

If my decision is wrong, at least I will have learned something new. There is always next time.

If you are brave too often people will come to expect it of you.

Space is big. You just won't believe how vastly, hugely, mind-bogglingly big it is. I mean, you may think it's a long way down the road to the drug store, but that's just peanuts to space.

A mind is so closely shaped by the body and destined to serve it that only one mind could possibly arise in it. No body, never mind.

I did actually sit down with a blank sheet of paper once. I think the phone rang and that was the end of my literary career.

My life is in the art that I make, and I'm very happy with it.

A culture that values production over life values the wrong things, because it will produce things at the expense of living beings, human or otherwise.

We aren't comfortable. We are not satisfied. We have to stay even-keeled.

You're not such a dog as you think you are.