I never assign a product to a writer unless I know that he is personally interested in it. Every time I have written a bad campaign, it has been because the product did not interest me.

The consumer isn't a moron; she is your wife.

A good advertisement is one which sells the product without drawing attention to itself.

The pursuit of excellence is less profitable than the pursuit of bigness, but it can be more satisfying.

If you ever find a man who is better than you are - hire him. If necessary, pay him more than you pay yourself.

The more informative your advertising, the more persuasive it will be.

I did not feel 'evil' when I wrote advertisements for Puerto Rico. They helped attract industry and tourists to a country which had been living on the edge of starvation for 400 years.

Good copy can't be written with tongue in cheek, written just for a living. You've got to believe in the product.

Our business is infested with idiots who try to impress by using pretentious jargon.

If each of us hires people who are smaller than we are, we shall become a company of dwarfs. But if each of us hires people who are bigger than we are, we shall become a company of giants.

Tell the truth, but make the truth fascinating.

Thoughts control your feelings, and people around you control your thoughts.

Be stern in the council-chamber, [Show no weakness, and insist on your plans being ratified by the sovereign.] so that you may control the situation.

We find Japan a little more difficult to understand because it has proven its 20th century prowess though the ancient traditions still persist.

The perfect Sunday morning is the family at home, staying in pajamas for half the day and eating a late breakfast.

My basic weeding rule: if they grow in rows they're flowers; if they don't they're weeds.

If you restore balance in your own self, you will be contributing immensely to the healing of the world.

I think that this win [Grammy] in particular was a cool moment for me and the director [Emil Nava], because it was the first award he's ever won.

If our theology does not quicken the conscience and soften the heart, it actually hardens both.

Hurricane Sandy interrupted Mr. Romney’s momentum and allowed Mr. Obama to look presidential and bipartisan.

I think I did have fantasies about being an actor. In fact, I know I did.