I never write fewer than sixteen headlines for a single advertisement.

The consumer isn't a moron; she is your wife.

A good advertisement is one which sells the product without drawing attention to itself.

The pursuit of excellence is less profitable than the pursuit of bigness, but it can be more satisfying.

If you ever find a man who is better than you are - hire him. If necessary, pay him more than you pay yourself.

The more informative your advertising, the more persuasive it will be.

I did not feel 'evil' when I wrote advertisements for Puerto Rico. They helped attract industry and tourists to a country which had been living on the edge of starvation for 400 years.

Good copy can't be written with tongue in cheek, written just for a living. You've got to believe in the product.

Our business is infested with idiots who try to impress by using pretentious jargon.

If each of us hires people who are smaller than we are, we shall become a company of dwarfs. But if each of us hires people who are bigger than we are, we shall become a company of giants.

Tell the truth, but make the truth fascinating.

If you are still tied to your past, the devil will keep using it as a weapon against you

Real management is developing people through work.

The intellectuals' chief cause of anguish are one another's works. Jacques Barzun, 1959 all ignorance toboggans into know and trudges up to ignorance again.

Sell to their needs-not from yours.

First we forgive ourselves, then we forgive others and life itself.

John you are not being open with me

Football is just a game. What matters is what you play for.

God is your safety and your home. You are well embraced." Start living the multi-formity of life from this place. If you can hold on to that, it all becomes one.

Too many rules will stifle innovation.

People’s stories are the most personal thing they have, and paying attention to those stories is just about the most important thing you can do for them.