I prefer the discipline of knowledge to the anarchy of ignorance.

The consumer isn't a moron; she is your wife.

A good advertisement is one which sells the product without drawing attention to itself.

The pursuit of excellence is less profitable than the pursuit of bigness, but it can be more satisfying.

If you ever find a man who is better than you are - hire him. If necessary, pay him more than you pay yourself.

The more informative your advertising, the more persuasive it will be.

I did not feel 'evil' when I wrote advertisements for Puerto Rico. They helped attract industry and tourists to a country which had been living on the edge of starvation for 400 years.

Good copy can't be written with tongue in cheek, written just for a living. You've got to believe in the product.

Our business is infested with idiots who try to impress by using pretentious jargon.

If each of us hires people who are smaller than we are, we shall become a company of dwarfs. But if each of us hires people who are bigger than we are, we shall become a company of giants.

Tell the truth, but make the truth fascinating.

Almightiness and wisdom combined will make no failures.

Scott glanced at his watch but didn't register what it said. The notion of time had become as absurd as the quietly glowing trees.

Love me - that's all I ask of you.

The harder life is for a man when he is young, the easier it will be in the future.

Some people are born for Halloween, and some are just counting the days until Christmas.

A lot of what I do in my work is taking a thing and either washing it off, scraping it, covering it, scraping it and then washing it, turning it upside down. Making it somehow blind.

The general idea of the rich helping the poor, I think, is important.

I hate and love. You ask, perhaps, how can that be? I know not, but I feel the agony.

Another characteristic of mathematical thought is that it can have no success where it cannot generalize.

I saw in a dream a table where all the elements fell into place as required. Awakening, I immediately wrote it down on a piece of paper.