I run five miles three times a week I log everything. I look up routes when I travel.

One of our first customers asked me how big we want to be. I said I want to be really big. Later, it bothered me that I answered that way. Now I say I just want to be a great company.

Brand is not a product, that's for sure; it's not one item. It's an idea, it's a theory, it's a meaning, it's how you carry yourself. It's aspirational, it's inspirational.

I wake up in the morning and I think about one brand. I don't have enough time to wake up twice and think about two.

Motivation, passion, and focus have to come from the top.

When you see most companies get big, they want to shout about all they've done. But the consumer wants to know: 'What have you done for me lately?'

I'm a big advocate of the power of positive thinking, particularly for small businesses.

The sports apparel industry was dominated by the big shoe companies. But there was a void in apparel and I decided to fill it.

Any self-respecting entrepreneur has borrowed money from their mother at some point.

All we're trying to do is change how people think about fitness. And build Under Armour into the biggest brand in the entire land.

Where can we take no the product, but the idea?

If you wish to possess your soul, be patient.

There is no such thing as a perfect phrase, or a private language, and . . . time only runs the one way.

My spirit is simply rekindled with each one of your words.

I only travel with a carry-on suitcase in most instances.

Ying-ying, you have tiger eyes. They gather fire in the day. At night they shine golden.

I kind of go in waves with reading. Sometimes I read all the time, and sometimes I can't get settled enough to focus.

I cant write about something I dont admire. It goes back to the old concept of the celebration: you celebrate the hero, an idea.

Everything that frees our spirit without giving us control of ourselves is ruinous.

I might be in the basement. I'll go upstairs and check. We adore chaos because we love to produce order. I don't use drugs; my dreams are frightening enough.

Great music as much about the space in between the notes as it is about the notes themselves.