I think if people read more, that is a better world.

A brand for a company is like a reputation for a person. You earn reputation by trying to do hard things well.

The common question that gets asked in business is, why? That’s a good question, but an equally valid question is, why not?

We can't be in survival mode. We have to be in growth mode.

What we want to be is something completely new. There is no physical analog for what Amazon.com is becoming.

One of the huge mistakes people make is that they try to force an interest on themselves. You don't choose your passions; your passions choose you.

If you do build a great experience, customers tell each other about that. Word of mouth is very powerful.

It's hard to find things that won't sell online.

Everything you are comes from your choices.

A company shouldn't get addicted to being shiny, because shiny doesn't last.

We've had three big ideas at Amazon that we've stuck with for 18 years, and thy're the reason we're successful: Put the customer first. Invent. And be patient.

If you wake up / And the day feels broken / Just lean into the crack

I try not to look back on my career.

One must not always think so much about what one should do, but rather what one should be. Our works do not ennoble us; but we must ennoble our works.

Every role is a challenge.I want to keep doing everything I want to try to do things that aren't similar to one another.

All lies are told with a straight face. It is truth that's said with a dismissive giggle.

My nickname is Bondy. But not because of the Bond films - it was my surname a long time before I did those.

Me being in love with a girl and wanting her to be with me, doing what I need to do to make her stay with me; it affects no one, yet it’s terrifying to people and they think you’re a monster.

It gets late early out there.

I am very selfish, really. I lived for love.