I think it is fair to say that the end goal might be a demand yet your focus when building brands should rarely focus on this objective.

What do Harley-Davidson, LEGO, and Apple have in common? They're all based on communities.

Imagine Pepsi without Coke. Impossible, right?

When we brand things, our brains perceive them as more special and valuable than they actually are.

Products are produced in the factory; brands are produced in our minds.

Branding is not about what something says or what it means, but how it makes us feel.

Where big data is all about seeking correlations - and thus to make incremental changes - small data is all about causations - seeking to understand the reasons why.

We're no longer bored - in fact we're petrified of being alone with ourselves getting bored. Yet boredom is the foundation for creativity - an asset slowly disappearing from our world.

Brand handling synergy means developing and communicating your company's values and identity consistently.

A global brand building strategy is, in reality, a local plan for every market.

Brands must make use of the inclination of consumers to be persuaded by friends.

Life is sacred gift. There is nothing to lose, only joy.

It all started when Dam went missing.

If god really wanted people to be free of [wicked thoughts], he should have taken more care to invent a different species.

Just when you meet someone and you're a certain type of person - it's easy to be around, and you're fun to be around.

I believe that to some degree there are situational and psychological laws of cause-and-effect, but I don't believe there's some Über-soul who doles out "justice."

I've got news for Mr. Santayana: we're doomed to repeat the past no matter what. That's what it is to be alive.

You got responsibilities when you’re a leader. You got a responsibility not to kill too many of your men. Or who’re you going to lead?

There seems is predominantly a white person's drug addiction epidemic, so that's why you see white people in our film, Warning: This Drug May Kill You.

Only the madman is absolutely sure.

It doesn't matter what one says; it matters what one does.