I think my greatest moment in business was when the first Southwest airplane arrived after four years of litigation and I walked up to it and I kissed that baby on the lips and I cried.

Think small and act small, and we'll get bigger. Think big and act big, and we'll get smaller.

Keep costs low and spirits high, and the people of Southwest Airlines will keep LUV in the air.

We have a strategic plan. It's called 'doing things'.

Your employees come first. And if you treat your employees right, guess what? Your customers come back, and that makes your shareholders happy. Start with employees and the rest follows from that.

You don't hire for skills, you hire for attitude. You can always teach skills.

If you're crazy enough to do what you love for a living, then you're bound to create a life that matters.

I'm here to tell you that I am proud of a couple of things. First, I am very good at projectile vomiting. Second, I've never had a really serious venereal disease.

A company is stronger if it is bound by love rather than by fear.

The important thing is to take the bricklayer and make him understand that he’s building a home, not just laying bricks.

The essential difference in service is not machines or 'things.' The essential difference is minds, hearts, spirits, and souls.

Every single person is sacred. Sacred means special, precious, a treasure of true beauty. That means you.

The human worker will go the way of the horse.

Sin became a luxury, a flower set in her hair, a diamond fastened on her brow.

Only in country music can you compare an old pickup truck and an old guitar to your wife and turn it into a love song... Thank God for country music.

My philosophy in life... is to prove myself to myself and not to others. I tried to teach my children that, that I have to respect myself, to prove to myself that I can do the best I can.

Well I know the secret places, And the nests in hedge and tree; At what doors are friendly faces, In what hearts are thoughts of me.

...you are defined not by life's imperfect moments, but by your reaction to them.

Sometimes you want to give up the guitar, you'll hate the guitar. But if you stick with it, you're gonna be rewarded.

I must not serve a distant neighbour at the expense of the nearest.

Only your ascent is important. Once you ascend, everything is saved