I think that we're on a path that Apple was determined to be on since the '70s, which was to try and make technology relevant and personal.

Simplification is one of the most difficult things to do.

It's actually a rare and precious thing to discover what it is you love to do, and I encourage you to remain unapologetically consumed by it. Be faithful to your gift and very confident in its value.

It's very easy to be different, but very difficult to be better.

There's no learning without trying lots of ideas and failing lots of times.

There is beauty when something works and it works intuitively.

People's interest is in the product, not in its authorship.

Simplicity is somehow essentially describing the purpose and place of an object and product.

I think subconsciously people are remarkably discerning. I think that they can sense care.

Apple stood for something and had a reason for being that wasn't just about making money.

When something exceeds your ability to understand how it works, it sort of becomes magical.

I was never aware of any other option but to question everything.

When we hesitate to change on time, we predispose ourselves to miss the boat that would take us to our envious future...

If you can't be yours while being mine, maybe you aren't as yours as you'd like to convince yourself that you are.

I am only 33, I've got a lot to do. This is the first half of my career. I'm looking forward to the future and I'm proud about the past.

This is a story of a period between two World Wars - an interim in which Insanity cut loose. Liberty took a nose dive, and Humanity was kicked around somewhat.

It can be so difficult to get people to think about systemic institutional problems. It is easier just to see the actions of one or two people and say, "That's wrong!"

For me, couture is the kingdom of imagination, creativity and experimentation, and this is how I approach it. I do, however, remain pragmatic and realistic.

Our feelings can be hurt, but you can take a yoga class, you can pray, you can play some basketball - you can figure out things for your hurt feelings.

Work bears a particular mark of man and of humanity, the mark of a person operating within a community of persons

Once upon a time I was such a good liar; I could talk the fish right into my mouths.