I try to spend my time on areas that I think are important for the future, and where I think I can add value.

A brand for a company is like a reputation for a person. You earn reputation by trying to do hard things well.

The common question that gets asked in business is, why? That’s a good question, but an equally valid question is, why not?

We can't be in survival mode. We have to be in growth mode.

What we want to be is something completely new. There is no physical analog for what Amazon.com is becoming.

One of the huge mistakes people make is that they try to force an interest on themselves. You don't choose your passions; your passions choose you.

If you do build a great experience, customers tell each other about that. Word of mouth is very powerful.

It's hard to find things that won't sell online.

Everything you are comes from your choices.

A company shouldn't get addicted to being shiny, because shiny doesn't last.

We've had three big ideas at Amazon that we've stuck with for 18 years, and thy're the reason we're successful: Put the customer first. Invent. And be patient.

The true axis of evil in America is the brilliance of our marketing combined with the stupidity of our people.

The greatest dividends in life are those that we give away.

Who grasps with his fist one who has an arm of steel injures only his own powerless wrist. Wait till inconstant fortune ties his hand, then ... pick out his brains.

Psychologically our thought-apart from its expression in words-is only a shapeless and indistinct mass.

Eleven against eleven they never beat us.

A pest is a person who can talk like an encyclopedia, and does.

Information is just bits of data. Knowledge is putting them together. Wisdom is transcending them.

We’re trying to be faithful but we’re cheating, cheating, cheating

Only a fool thinks his enemies stand still when he isn't looking, my Lord Dragon.

It's not always easy growing up in an inner-city area, but in my music I want to show people that you can turn it into something positive.