I've always been at the intersection of computers and whatever they can revolutionize.

A brand for a company is like a reputation for a person. You earn reputation by trying to do hard things well.

The common question that gets asked in business is, why? That’s a good question, but an equally valid question is, why not?

We can't be in survival mode. We have to be in growth mode.

What we want to be is something completely new. There is no physical analog for what Amazon.com is becoming.

One of the huge mistakes people make is that they try to force an interest on themselves. You don't choose your passions; your passions choose you.

If you do build a great experience, customers tell each other about that. Word of mouth is very powerful.

It's hard to find things that won't sell online.

Everything you are comes from your choices.

A company shouldn't get addicted to being shiny, because shiny doesn't last.

We've had three big ideas at Amazon that we've stuck with for 18 years, and thy're the reason we're successful: Put the customer first. Invent. And be patient.

Faith is why I'm here today and faith is why I made it through.

Yup! I'll live stupid! Because I know what I do, and what we as a species do will one day come together and make a difference. We matter!

It might be said that it is the ideal of the employer to have production without employees and the ideal of the employee is to have income without work.

Those who turn good organizations into great organizations are motivated by a deep creative urge and an inner compulsion for sheer unadulterated excellence for its own sake.

I never thought I would ever say this . . . but I'm wearing flats today.

There it is!' he thought with rapture. 'When I was already in despair, and when it seemed there would be no end- there it is! She loves me. She's confessed it.

I love improving, I love being creative and I love being my own boss.

When an instrument admits two constructions, the one safe, the other dangerous, the one precise, the other indefinite, I prefer that which is safe and precise.

We should let Scripture interpret us more than we interpret Scripture.

The four most powerful words in the English language - please, thanks, sorry and why.