I went to Princeton specifically to study physics.

A brand for a company is like a reputation for a person. You earn reputation by trying to do hard things well.

The common question that gets asked in business is, why? That’s a good question, but an equally valid question is, why not?

We can't be in survival mode. We have to be in growth mode.

What we want to be is something completely new. There is no physical analog for what Amazon.com is becoming.

One of the huge mistakes people make is that they try to force an interest on themselves. You don't choose your passions; your passions choose you.

If you do build a great experience, customers tell each other about that. Word of mouth is very powerful.

It's hard to find things that won't sell online.

Everything you are comes from your choices.

A company shouldn't get addicted to being shiny, because shiny doesn't last.

We've had three big ideas at Amazon that we've stuck with for 18 years, and thy're the reason we're successful: Put the customer first. Invent. And be patient.

To find and enjoy profound happiness, learn from nature and emulate her stoic calmness.

Every time you see the Wal-Mart smiley face, whistling and knocking down the prices, somewhere there's a factory worker being kicked in the stomach. - Sherrie Ford

To tell a story is always to translate the raw material into a specific shape, to select out of the boundless potential facts those that seem salient.

SUMMIT PLUMMETCeleb's conquest of a mountain, then jumping off, too exhausted to descendKamil Ali

I've gone on workout regimes, but I seem to have a system that is very resistant to changing.

The ideal view for daily writing, hour for hour, is the blank brick wall of a cold-storage warehouse. Failing this, a stretch of sky will do, cloudless if possible.

The root of all evil isn't money; rather, it's not having enough money.

Sleepe without supping, and wake without owing.

Only cowards hide behind silence.

Figure out what you really love doing and use your strengths on a daily basis.