I wouldn't be surprised if history records Tim Berners-Lee as the second Gutenberg.

A brand for a company is like a reputation for a person. You earn reputation by trying to do hard things well.

The common question that gets asked in business is, why? That’s a good question, but an equally valid question is, why not?

We can't be in survival mode. We have to be in growth mode.

What we want to be is something completely new. There is no physical analog for what Amazon.com is becoming.

One of the huge mistakes people make is that they try to force an interest on themselves. You don't choose your passions; your passions choose you.

If you do build a great experience, customers tell each other about that. Word of mouth is very powerful.

It's hard to find things that won't sell online.

Everything you are comes from your choices.

A company shouldn't get addicted to being shiny, because shiny doesn't last.

We've had three big ideas at Amazon that we've stuck with for 18 years, and thy're the reason we're successful: Put the customer first. Invent. And be patient.

It could be said that we become so much a stranger that we disappear and find ourselves reborn in the midst of humanity which is quite a paradox.

You can make fun of yourself and people will laugh at you. If you’re smart, you’ll end up as a comedian. If you’re not, you’ll end up as a clown.

If you don't like how others define & label you, then work on your values. Embrace and practice values that you would like to be associated.

Courage and conviction are powerful weapons against an enemy who depends only on fists or guns. Animals know when you are afraid a coward knows when you are not.

The more we idealize the past and refuse to acknowledge our childhood sufferings, the more we pass them on unconsciously to the next generation.

The religious foundations of America have been completely expurgated from our history textbooks.

Like driftwood spares which meet and pass Upon the boundless ocean-plain, So on the sea of life, alas! Man nears man, meets, and leaves again.

It took me a long time to stop thinking that someone else knew what a great painting was. I was never sure.

There are amazing teachers, but the system doesn't always allow them to address the individual needs of a child.

I have a Disability yes that's true, but all that really means is I may have to take a slightly different path than you.