If a claim is worth making, make it in the most impressive way.

Almost any questions can be answered,cheaply, quickly and finally, by a test campaign. And that's he way to answer them - not by arguments around a table

Remember the people you address are selfish, as we all are. They care nothing about your interests or profit. They seek service for themselves

Ads are planned and written with some utterly wrong conception. They are written to please the seller. The interests of the buyer are forgotten.

Human nature is perpetual. In most respects it is the same today as in the time of Caesar. So the principles of psychology are fixed and enduring

Platitudes and generalities roll off the human understanding like water from a duck.

Curiosity is one of the strongest human incentives

The man who wins out and survives does so only because of superior science and strategy.

The only purpose of advertising is to make sales. It is profitable or unprofitable according to its actual sales.

Do nothing to merely interest, assume or attract. This is not your province. Do only that wins the people you are after in the cheapest possible way

Most national advertising is done without justification. It is merely presumed to pay. A little test might show a way to multiply returns

Be an instrument of redemption, there are still unreached people

Spirit is like the wind, in that we can't see it but can see its effects, which are profound.

The past is only the present become invisible and mute

The path that takes us from here, to the fulfillment of our life purpose is who we are. We are the bridge to our destiny." (From the Secrets to Divine Manifestations)

The most important thing in communication is hearing what isn't said.

Work, work, work, is the main thing.

It's important to me that a man is good at taking care of people.

My approach is that fashion must always be optimistic, and that a woman will always be enticed by beautiful clothes.

I am, out of the ladies' company, like a fish out of the water.

... I am the same personal being who in old times upon the Earth had those experiences.