If building a disruptive, dynamic brand is not in your plans, neither is profit.

So, you don’t have money to invest in your brand? You do have money for damage control, right?Here’s the thing: anyone can make your brand inferior in your absence.

Research conquers doubt. It aligns everyone around the incontestable. Research is the key to clarity—in startups, enterprises, and life itself.

Brands play in an exciting sandbox of symbolic meanings.

People change, and so do their aspirations, and so should brands.

Make sure you test your brand story’s recipe with whomever you’re cooking it for.

Lean brands are the result of continually testing assumptions.

Do everything in your power to make customers go confidently in the direction of their purchase intention.

Brand and product don’t compete. Brand is product, and everything else conforming to the unique story that consumers create when they think of you.

Products shouldn’t just work well, they must unfold well.

People relate to people, and if your brand feels like people, they’ll relate to you, too.

It has become clear that the function of a private health insurance is to make as much money as possible. Every dollar not paid out in claims is another dollar made in profits for the company.

I wanted it in the way you sometimes want to jump into very cold water, even though you know it won't feel good. I wanted to go numb. To see what it felt like to be someone else.

A good composer is slowly discovered and a bad composer is slowly found out.

If there is one thing upon this earth that mankind love and admire better than another, it is a brave man, - it is the man who dares to look the devil in the face and tell him he is a devil.

Love is all the small moments. It is what fills the quiet.

The '60s aren't over; they won't be over until the Fat Lady gets high.

India seeks friendly relations but without compromising on its interests.

Men never hesitated to declare their presence. They were permitted to live aloud, in reverberating thuds and clunks, while ladies were always schooled to abide in hushed whispers.

Fortunately my wife is understanding. When I come home from the races she never asks any questions, if I tell her I just ate a $380 hot dog.

Pause awhile, And let my counsel sway you.