If employees aren't satisfied, they won't promote the product we need.

Think small and act small, and we'll get bigger. Think big and act big, and we'll get smaller.

Keep costs low and spirits high, and the people of Southwest Airlines will keep LUV in the air.

We have a strategic plan. It's called 'doing things'.

Your employees come first. And if you treat your employees right, guess what? Your customers come back, and that makes your shareholders happy. Start with employees and the rest follows from that.

You don't hire for skills, you hire for attitude. You can always teach skills.

If you're crazy enough to do what you love for a living, then you're bound to create a life that matters.

I'm here to tell you that I am proud of a couple of things. First, I am very good at projectile vomiting. Second, I've never had a really serious venereal disease.

A company is stronger if it is bound by love rather than by fear.

The important thing is to take the bricklayer and make him understand that he’s building a home, not just laying bricks.

The essential difference in service is not machines or 'things.' The essential difference is minds, hearts, spirits, and souls.

People who say you can't do something should be ignored. They're probably talking to themselves.

But sometimes we crave the love of those we’re afraid to hate.

This sentence consists of eleven words, twenty-three syllables and seventy-four letters.

Language is not simply a reporting device for experience but a defining framework for it.

Work on something that matters. Have courage.

Climbing K2 or floating the Grand Canyon in an inner tube; there are some things one would rather have done than do.

I would like television to produce some itching pills rather than this endless outpouring of tranquilizers.

Economic progress is the work of the savers, who accumulate capital, and of the entrepreneurs, who turn capital to new uses.

If the first words out of your mouth are to cry 'political correctness!', ... chances are very, very high that you are in fact part of the problem.

Fearless people,Careless needle.Harsh words spoken,And lives are broken.