If it doesn't sell it isn't creative.

The consumer isn't a moron; she is your wife.

A good advertisement is one which sells the product without drawing attention to itself.

The pursuit of excellence is less profitable than the pursuit of bigness, but it can be more satisfying.

If you ever find a man who is better than you are - hire him. If necessary, pay him more than you pay yourself.

The more informative your advertising, the more persuasive it will be.

I did not feel 'evil' when I wrote advertisements for Puerto Rico. They helped attract industry and tourists to a country which had been living on the edge of starvation for 400 years.

Good copy can't be written with tongue in cheek, written just for a living. You've got to believe in the product.

Our business is infested with idiots who try to impress by using pretentious jargon.

If each of us hires people who are smaller than we are, we shall become a company of dwarfs. But if each of us hires people who are bigger than we are, we shall become a company of giants.

Tell the truth, but make the truth fascinating.

That seems to be another habit of yours. I get broken, and you fix it.

Neat not gaudy.

If you do cardio one day and the next day you can do weights, do it that way. If you need to do it at night or in the morning, do it that way. Whatever you need to get it done, just get it done.

TOMS is no longer a shoe company... we're a one-for-one company.

You never hear in the news, "200 killed today when Atheist rebels took heavy shelling from the Agnostic stronghold in the north."

When humor go's, there go's civilization.

I was raised on, 'You go get a nine-to-five job, earn your pay and work your way up.

Forgiveness is a gift we give ourselves that allows us to get on with our lives instead of being trapped in the past by resentment.

There are far more good actors than there are jobs for them, so it's a big question of luck.

People are imperfect, but that doesn’t mean they spoil like milk.