If it doesn't sell, it isn't creative.

The consumer isn't a moron; she is your wife.

A good advertisement is one which sells the product without drawing attention to itself.

The pursuit of excellence is less profitable than the pursuit of bigness, but it can be more satisfying.

If you ever find a man who is better than you are - hire him. If necessary, pay him more than you pay yourself.

The more informative your advertising, the more persuasive it will be.

I did not feel 'evil' when I wrote advertisements for Puerto Rico. They helped attract industry and tourists to a country which had been living on the edge of starvation for 400 years.

Good copy can't be written with tongue in cheek, written just for a living. You've got to believe in the product.

Our business is infested with idiots who try to impress by using pretentious jargon.

If each of us hires people who are smaller than we are, we shall become a company of dwarfs. But if each of us hires people who are bigger than we are, we shall become a company of giants.

Tell the truth, but make the truth fascinating.

Even if life has no purpose, it doesn’t mean that yours shouldn’t have one either. The universe will not care either way.

And whatever ye shall ask in my name that will I do.

You can hear a hundred nice words about yourself, and you'll only remember the one bad one.

One of the things that makes a Negro unpleasant to white folk is the fact that he suffers from their injustice. He is thus a standing rebuke to them.

Politicians don't really bring up religion in England.

I would ask you to come in Khadi, for Khadi links you with the fallen and the down-trodden.

I think writing is the most underrated thing in Hollywood.

The wide world is all before us - but a world without a friend.

Prayer and sacrifice can touch souls better than words.

It is a real wilderness, and those who go there should not feel too safe.