If it is something important, get a colleague to improve it.

The consumer isn't a moron; she is your wife.

A good advertisement is one which sells the product without drawing attention to itself.

The pursuit of excellence is less profitable than the pursuit of bigness, but it can be more satisfying.

If you ever find a man who is better than you are - hire him. If necessary, pay him more than you pay yourself.

The more informative your advertising, the more persuasive it will be.

I did not feel 'evil' when I wrote advertisements for Puerto Rico. They helped attract industry and tourists to a country which had been living on the edge of starvation for 400 years.

Good copy can't be written with tongue in cheek, written just for a living. You've got to believe in the product.

Our business is infested with idiots who try to impress by using pretentious jargon.

If each of us hires people who are smaller than we are, we shall become a company of dwarfs. But if each of us hires people who are bigger than we are, we shall become a company of giants.

Tell the truth, but make the truth fascinating.

In the Belgian backwaters, south of Bruges, there lives a reclusive English composer, named Vyvyan Ayrs. You won’t have heard of him because you’re a musical oaf, but he’s one of the greats.

The word of God is a light unto my path.

I love this profession, but God, it can just destroy people, and I don't want that to happen and become some monster.

Renounce love and you can achieve demonic focus.

To be happy, one only must be able to confront, which is to say, experience, those things that are. Unhappiness is only this the inability to confront that which is.

The distinctive principle of Western social philosophy is individualism.

You can say what you like about long dresses, but they cover a multitude of shins.

Don't waste a good mistake, learn from it.

A dog, however nice he is, and sweet-tempered, doesn't have much of a range of options. A human being does.

Those who live to live forever, never fear dying.