If we can keep our competitors focused on us while we stay focused on the customer, ultimately we'll turn out all right.

A brand for a company is like a reputation for a person. You earn reputation by trying to do hard things well.

The common question that gets asked in business is, why? That’s a good question, but an equally valid question is, why not?

We can't be in survival mode. We have to be in growth mode.

What we want to be is something completely new. There is no physical analog for what Amazon.com is becoming.

One of the huge mistakes people make is that they try to force an interest on themselves. You don't choose your passions; your passions choose you.

If you do build a great experience, customers tell each other about that. Word of mouth is very powerful.

It's hard to find things that won't sell online.

Everything you are comes from your choices.

A company shouldn't get addicted to being shiny, because shiny doesn't last.

We've had three big ideas at Amazon that we've stuck with for 18 years, and thy're the reason we're successful: Put the customer first. Invent. And be patient.

Take some advice from an old farmer. You’re in business now. Take the money. You’d be amazed at how many don’t want to pay.

The most tragic cause of social disharmony is when the speed with which people find mistakes of others outweighs their simple belief that they too are infallible!

Sometimes people say that kids with autism aren't capable of love. That's ridiculous. My son loves deeply. He's just doesn't communicate well.

From that viewpoint, America, free country, democratic country, so more opportunity. Still is more sort of Alive. This is my feeling.

Remember me not for the ill I've done but for the good I've dreamed.

Talent is commonly developed at the expense of character.

A computer does not substitute for judgment any more than a pencil substitutes for literacy. But writing without a pencil is no particular advantage.

All surfers are joined by one ocean.

And the most important thing at the end of the day is that we stay together as one in relaying the information to the rest of the guys.

No city invites the heart to come to life as San Francisco does. Arrival in San Francisco is an experience in living.