If we understand the mechanism and motives of the group mind, it is now possible to control and regiment the masses according to our will without them knowing it.

We are dominated by the relatively small number of persons who understand the mental processes and social patterns of the masses. It is they who pull the wires which control the public mind.

The only difference between 'propaganda' and 'education,' really, is in the point of view. The advocacy of what we believe in is education. The advocacy of what we don't believe in is propaganda.

We are governed, our minds are molded, our tastes formed, our ideas suggested, largely by men we have never heard of.

The engineering of consent is the very essence of the democratic process, the freedom to persuade and suggest.

People want to go where they wanted to be led.

Men (people) are rarely aware of the real reasons which motivate their actions.

Look for a situation in which your work will give you as much happiness as your spare time.

Any person or organization depends ultimately on public approval, and is therefore faced with the problem of engineering the public's consent to a program or goal.

The great enemy of any attempt to change men's habits is inertia. Civilization is limited by intertia.

The best defense against propaganda: more propaganda.

Hey, Frenchie!” Sage poked his head out the door, the sun hitting the brown of his hair to reveal hidden strands of red. “Did you bring any baguettes?”“Why don’t you go season something, Herb?

...move from emphasis on personal lifestyle issues toward creating political paradigms and radical models of social change that emphasize collective as well as individual change.

Confidence is directness and courage in meeting the facts of life.

The hero's will is not that of his ancestors nor of his society, but his own. This will to be oneself is heroism.

This war on terror is bogus.

Cold hopes swarm like worms within our living clay.

If I have any worth, it is to live my life for God.

I want painting to be my flashlight.

The world was simply and sheerly divided into 'the aware', those who had the experience of being vessels of the divine, and a great mass of 'the unaware', 'the unmusical', 'the unattuned.

He thought her beautiful, believed her impeccably wise; dreamed of her, wrote poems to her, which, ignoring the subject, she corrected in red ink.