If you always hire people who are bigger than you are, we shall become a company of giants

The consumer isn't a moron; she is your wife.

A good advertisement is one which sells the product without drawing attention to itself.

The pursuit of excellence is less profitable than the pursuit of bigness, but it can be more satisfying.

If you ever find a man who is better than you are - hire him. If necessary, pay him more than you pay yourself.

The more informative your advertising, the more persuasive it will be.

I did not feel 'evil' when I wrote advertisements for Puerto Rico. They helped attract industry and tourists to a country which had been living on the edge of starvation for 400 years.

Good copy can't be written with tongue in cheek, written just for a living. You've got to believe in the product.

Our business is infested with idiots who try to impress by using pretentious jargon.

If each of us hires people who are smaller than we are, we shall become a company of dwarfs. But if each of us hires people who are bigger than we are, we shall become a company of giants.

Tell the truth, but make the truth fascinating.

There is nothing more to be said or to be done tonight, so hand me over my violin and let us try to forget for half an hour the miserable weather and the still more miserable ways of our fellowmen.

He’d never forgotten the sweep of her soft mouth against his, the taste of her sweetness, like strawberries, and the way she fired his insides to life.

What happened when the Verb asked the noun to conjugate? She said "no-no!", forgot the "o" and decided to become a nun!

I’m dancing on land mines across your chest.Hoping high hopes I’ll trigger some

Henry turned his hat in his hands but went on looking at Diana in a way that made her want to crawl into his arms and stay there forever.

you know you have made a theoretical advance when you can no longer reconstruct why you failed for so long to see the obvious.

Everyone deserves compassion.

Wax myrtle: The birds love this stuff.

Nine-tenths of discipline is having the patience to do things right.

I have said that the soul is not more than the body, And I have said that the body is not more than the soul, And nothing, not God, is greater to one than one's-self is.