If you are at Coca-Cola, the creative challenge is one of maintaining - rather than creating - a tremendous level of consumption for your products.

Creativity is the crucial variable in the process of turning knowledge into value

Creativity, my students learn, is as natural a function of the mind as breathing or digestion are natural functions of the body.

You are able to create an environment so that the creative process can take place and that you can get people to perform at their highest levels.

Improvisation in the jazz sense - like the business sense - is not formless. It is built on a skill set. Jazz, for example, involves selecting a tune.

The challenge is to manage creative people so that the output is fruitful. The challenge is not to have an open environment and simply let them do whatever they want.

The mark of the developed intellect is that it could accommodate two contradictory ideas at the same time.

A pioneering and invaluable work about what it really takes to build innovation capability in society.

You are able to monitor and police your standards of quality once you have defined them.

Tunes have notes and tempos and rules. If the tune is "All the Things You Are," you have to adhere to its structure and to the tradition behind that structure.

The capacity to creatively improvise is an important factor that differentiates successful companies - or teams - from those that are not successful.

De temps à autre, il est bon de faire une pause dans notre quête du bonheur et d'être simplement heureux.

How bizarre, i think to myself, to be on a train and to actually not want to arrive anywhere? What kind of madness is that?

Always educate yourself.

Life would be pretty boring if we didn't have vices.

A child correct behind and not before.

Don't milk the cow too hard. She will kick you.

Those who had demanded no more than an end to the bombing of North Vietnam and a commitment to negotiations saw their demands being realized, and lapsed into silence.

Don't be afraid to dream of achieving the impossible.

I was able to be more reckless and now I still make mistakes, but having kids, you have a responsibility and these little people who are looking up to you for everything.

Each day has its own destiny. Yesterday is history, today is opportunity while tomorrow is mystery.