If you are writing about baloney, don't try and make it Cornish hen, because that's the worst kind of baloney there is. Just make it darn good baloney.

When you reach for the stars you may not quite get one, but you won't come up with a handful of mud either.

Don’t tell me how good you make it; tell me how good it makes me when I use it.

Make it simple. Make it memorable. Make it inviting to look at. Make it fun to read.

What helps people, helps business.

If you don't get noticed, you don't have anything. You just have to be noticed, but the art is in getting noticed naturally, without screaming or without tricks.

Advertising is the ability to sense, interpret... to put the very heart throbs of a business into type, paper and ink.

Products are made in the factory, but brands are created in the mind.

Creative ideas flourish best in a shop which preserves some spirit of fun. Nobody is in business for fun, but that does not mean there cannot be fun in business.

I am one who believes that one of the greatest dangers of advertising is not that of misleading people, but that of boring them to death.

Advertising says to people, 'Here's what we've got. Here's what it will do for you. Here's how to get it.'

Happiness is a dream but as we know dreams coming true

Where true dignity and real freedom are undermined, real self least exists!

I'll be back always sounded a little girly to me.

Every walk should offer some knotty problem for the children to think out-"Why does that leaf float on the water, and this pebble sink?" and so on.

We are so lonely in life that we must ask ourselves if the loneliness of dying is not a symbol of our human existence.

Art is a fruit that grows in man, like a fruit on a plant, or a child in its mother's womb.

Metaphysics is a dark ocean without shores or lighthouse, strewn with many a philosophic wreck.

The National is the most advanced package of technological wonders yet assembled under one roof.

Either kill me or take me as I am, because I'll be damned if I ever change.

I had to give it a full go and see what happened.