If you can’t be brilliant, at least be memorable

The consumer isn't a moron; she is your wife.

A good advertisement is one which sells the product without drawing attention to itself.

The pursuit of excellence is less profitable than the pursuit of bigness, but it can be more satisfying.

If you ever find a man who is better than you are - hire him. If necessary, pay him more than you pay yourself.

The more informative your advertising, the more persuasive it will be.

I did not feel 'evil' when I wrote advertisements for Puerto Rico. They helped attract industry and tourists to a country which had been living on the edge of starvation for 400 years.

Good copy can't be written with tongue in cheek, written just for a living. You've got to believe in the product.

Our business is infested with idiots who try to impress by using pretentious jargon.

If each of us hires people who are smaller than we are, we shall become a company of dwarfs. But if each of us hires people who are bigger than we are, we shall become a company of giants.

Tell the truth, but make the truth fascinating.

Grant was something rare in that or any war. He could learn from experience.

What a joyful journey, to travel with the Lord.

Ryan-chasers have a life wish. They live life to the fullest because they are willing to look foolish.

Three things are good in little measure and evil in large: yeast salt and hesitation.

For policy makers interested in using tax policy to stimulate investments or especially to smooth business cycle fluctuations, the results are not promising.

We, as a nation, cannot wait for the Pearl Harbor of the information age. We must increase our vigilance to tackle this problem before we are hit with a surprise attack.

There are only three things worthwhile -- fighting, drinking, and making love.

Watch out, I have a large, very large fur, with which I could cover you up entirely, and I have a mind to catch you in it as in a net.

...the endless repetition of an ordinary miracle.

My sisters have been baptized and my dad is a deacon at his church now. Sadly my mother passed away but what I can say is that the Jehovah Witnesses took very good care of her up until she died.