If you can't turn yourself into your customer, you probably shouldn't be in the ad writing business at all.

When you reach for the stars you may not quite get one, but you won't come up with a handful of mud either.

Don’t tell me how good you make it; tell me how good it makes me when I use it.

Make it simple. Make it memorable. Make it inviting to look at. Make it fun to read.

What helps people, helps business.

If you don't get noticed, you don't have anything. You just have to be noticed, but the art is in getting noticed naturally, without screaming or without tricks.

Advertising is the ability to sense, interpret... to put the very heart throbs of a business into type, paper and ink.

Products are made in the factory, but brands are created in the mind.

Creative ideas flourish best in a shop which preserves some spirit of fun. Nobody is in business for fun, but that does not mean there cannot be fun in business.

I am one who believes that one of the greatest dangers of advertising is not that of misleading people, but that of boring them to death.

Advertising says to people, 'Here's what we've got. Here's what it will do for you. Here's how to get it.'

Fate is the malevolent little jester sitting up in the heavens and pondering over how ridiculous we humans are and he does his best to make fools out of all of us. And sooner or later he succeeds.

religion is for man and not man for religion

My love, wherever you are - whatever you are - don't lose faith. I know it's gonna happen someday to you.

In those moments when we realize how much we cannot control, we can learn to let go.

This man has conquered the world! What have you done?"The philosopher replied without an instant's hesitation, "I have conquered the need to conquer the world.

There is nothing the pop world loves more than a way-out freak.

If you pursue happiness you never find it.

Everything, as you well know . . . cannot always be sweetness and light.

Crosses, contempt, sorrows and afflictions are the real treasures of the lovers of Jesus Christ crucified

I hate movies that take a long time to shoot or directors that labor over every shot or do excessive amounts of coverage and excessive takes and don't keep things moving or constantly cutting.