If you can't turn yourself into your customer, you probably shouldn't be in the ad writing bsuiness at all.

When you reach for the stars you may not quite get one, but you won't come up with a handful of mud either.

Don’t tell me how good you make it; tell me how good it makes me when I use it.

Make it simple. Make it memorable. Make it inviting to look at. Make it fun to read.

What helps people, helps business.

If you don't get noticed, you don't have anything. You just have to be noticed, but the art is in getting noticed naturally, without screaming or without tricks.

Advertising is the ability to sense, interpret... to put the very heart throbs of a business into type, paper and ink.

Products are made in the factory, but brands are created in the mind.

Creative ideas flourish best in a shop which preserves some spirit of fun. Nobody is in business for fun, but that does not mean there cannot be fun in business.

I am one who believes that one of the greatest dangers of advertising is not that of misleading people, but that of boring them to death.

Advertising says to people, 'Here's what we've got. Here's what it will do for you. Here's how to get it.'

It is the nature of physics to hear the loudest of mouths over the most comprehensive ones.

The basic freedom of the world is woman's freedom.

Green leaves on a dead tree is our epitaph-green leaves, dear reader, on a dead tree.

Approach every day as if it's a new world, because it IS.

The general laws of Nature are not, for the most part, immediate objects of perception.

It's more fun to look at an old picture of me than it is to look at a new one sometimes. Although, I still wear a dress pretty well.

I appreciate when people listen to the sad songs, because it's almost like telling someone your problems and having them listen with a compassionate ear.

I get paid to play football, not to sit on the bench, I don't enjoy that. Over the years loads of players have been very happy to do that and pick up their money. That used to really wind me up.

I think now what you're seeing is guys that are in the peaks of their careers anywhere from 27 to 35 years old, seems to be when they play their best hockey.

I love all the cableknits and the oversize coats.