If you come up with a new product, you can very easily track its contribution to the bottom line. But often the challenge can be both large and subtle.

Creativity is the crucial variable in the process of turning knowledge into value

Creativity, my students learn, is as natural a function of the mind as breathing or digestion are natural functions of the body.

You are able to create an environment so that the creative process can take place and that you can get people to perform at their highest levels.

Improvisation in the jazz sense - like the business sense - is not formless. It is built on a skill set. Jazz, for example, involves selecting a tune.

The challenge is to manage creative people so that the output is fruitful. The challenge is not to have an open environment and simply let them do whatever they want.

The mark of the developed intellect is that it could accommodate two contradictory ideas at the same time.

A pioneering and invaluable work about what it really takes to build innovation capability in society.

You are able to monitor and police your standards of quality once you have defined them.

If you are at Coca-Cola, the creative challenge is one of maintaining - rather than creating - a tremendous level of consumption for your products.

Tunes have notes and tempos and rules. If the tune is "All the Things You Are," you have to adhere to its structure and to the tradition behind that structure.

I want to read so I can read the Koran read the signs in the street know the number of the bus I'm supposed to take when I one day leave this house.

My favorite college experience was probably leaving college.

When I got a tiny bit of success, I was petrified that I was going to lose it. I still feel it.

When something is empty, fill it. When something is full, empty it. When you have an itch, scratch it.

If suffering can be transformed into creativity . . . I want to try it.

Tis best to build no castles in the air.

But the paparazzi are quite malicious and vocal and really rude, ... And they camped outside of my house, so I started throwing eggs at them, lobbing them at rocks next to them.

Beware of your habits. The better they are the more surely they will be your undoing.

Certainly Amadeus because it was a very powerful time for me, we filmed it in the Czech Republic at a time of lots of social and political change going on in that part of the world.

The old proverb, applied to fire and water, may with equal truth be applied to the imagination - it is a good servant, but a bad master.