If you'd put it in a Powerpoint deck don't put it in your ad

There's an independence to surfing, it's just you and the ocean. There aren't a bunch of rules.

An ad should be an appetizer, not a buffet.

If it's been done, do it better. If it hasn't been done, do it so well that better is not an option.

I’d rather apologize than to be so timid as to never try to do anything smart or brave.

Creativity thrives on a consistent diet of challenges and opportunities, which are often one and the same.

Actions speak louder than meetings.

Most ideas are a bit scary, and if an idea isn't scary, it's not an idea at all.

Baby Steps are for Babies, Not Brands. Be Amazing or Be Surpassed.

[In 2007] People's relationship with a brand is becoming a dialog, not a monolog.

I've never found a client's business problem that could be solved solely through advertising.

The times that were most fun seemed always to be followed by sadness now, because it was when life started to feel like it did when she was with us that we realized how utterly gone she was.

...the tongues of men are not much leashed by concerns for accuracy or truth.

He that would live in peace and at ease must not speak all he knows or all he sees.

I like to make them wait, then I make them beg. And when I take off my clothes, then I form a third leg.

I do not like to be unkind.

Once ...Why ...lie? ...when ...truth is ...the easier path

A devious spark lit through Al, making me smile. One way. It costs too much, he said. “There’s no inflation in the ever-after, Al.” Call it a recession then. One way.

When my son will be born, my first goal will be for him. The rest, will be as always for my grandmother.

He only is a well-made man who has a good determination. And the end of culture is not to destroy this, God forbid! but to train away all impediment and mixture and leave nothing but pure power.

Without conscious and deliberate effort, inertia always wins