If you do build a great experience, customers tell each other about that. Word of mouth is very powerful.

A brand for a company is like a reputation for a person. You earn reputation by trying to do hard things well.

The common question that gets asked in business is, why? That’s a good question, but an equally valid question is, why not?

We can't be in survival mode. We have to be in growth mode.

What we want to be is something completely new. There is no physical analog for what Amazon.com is becoming.

One of the huge mistakes people make is that they try to force an interest on themselves. You don't choose your passions; your passions choose you.

It's hard to find things that won't sell online.

Everything you are comes from your choices.

A company shouldn't get addicted to being shiny, because shiny doesn't last.

We've had three big ideas at Amazon that we've stuck with for 18 years, and thy're the reason we're successful: Put the customer first. Invent. And be patient.

Amazon.com strives to be the e-commerce destination where consumers can find and discover anything they want to buy online.

Without the fear of God it is impossible to say ‘No’ to temptations and evil

The only thing man has never done is what he hasn't thought about.

I didn't actually know what regret tasted like—but I imagined if it did have a flavor, it would be lutefisk.

Always make the audience suffer as much as possible.

It was my pork chop. But that's ok. I ate his dog food.

If you must be a glutton, be a glutton for work.

News is something somebody doesn't want printed; all else is advertising.

We're all grown women now; if we wanna do something, we can't be stopped!

I have conquered an empire but I have not been able to conquer myself

I can't imagine playing a boring gig. Like, a boring audience without reaction, I will play against them.