If you don't get noticed, you don't have anything. You just have to be noticed, but the art is in getting noticed naturally, without screaming or without tricks.

When you reach for the stars you may not quite get one, but you won't come up with a handful of mud either.

Don’t tell me how good you make it; tell me how good it makes me when I use it.

Make it simple. Make it memorable. Make it inviting to look at. Make it fun to read.

What helps people, helps business.

Advertising is the ability to sense, interpret... to put the very heart throbs of a business into type, paper and ink.

Products are made in the factory, but brands are created in the mind.

Creative ideas flourish best in a shop which preserves some spirit of fun. Nobody is in business for fun, but that does not mean there cannot be fun in business.

I am one who believes that one of the greatest dangers of advertising is not that of misleading people, but that of boring them to death.

Advertising says to people, 'Here's what we've got. Here's what it will do for you. Here's how to get it.'

I have learned that it is far easier to write a speech about good advertising than it is to write a good ad.

You can speak to me like you haven’t spoken even to yourself.

Well, we all got to make a livin'.""Yeah, " Tom said. "On'y I wisht they was some way to make her 'thout takin' her away from somebody else.

It's very satisfying to promote science and education and see good results. Setting a good example for young people, being a role model, is very important for me.

The path to decision may be hard because it leads into the territory of both finiteness and groundlessness—domains soaked in anxiety.

Firsts are best because they are beginnings

It was a strangely disorienting feeling, to have something you'd relied on for so long start to change, like finding out that gravity no longer worked on Mondays.

If I hadn't become a photographer, I would have loved to become a doctor. I would have loved to have done something that actually helped people and changed their lives.

I don't look at myself as a historical icon, but the reality of it is, yeah, I am playing for history now.

The challenge of statesmanship is to have the vision to dream of a better, safer world and the courage, persistence, and patience to turn that dream into reality.

Thou knowest not the endless artifices of a court. Invented crimes are often there alleged; but real ones, and those especially, which may offend his pride, are oftentimes not to a king divulged.