If you don't keep giving customers reasons to buy from you, they won't

The sole purpose of marketing is to sell more to more people, more often and at higher prices. There is no other reason to do it.

Selling more stuff to more people more often for more money more efficiently

Challenge everything, assume nothing.

A brand is essentially a container for a customer’s complete experience with the product or company.

If you want to establish a clear image in the minds of consumers, you first need a clear image in your own mind.

Focus groups are a waste of time, filled with people telling you what you want to hear so they can go home.

If your marketing is not delivering consumers to the cash register with their wallets in their hands to buy your product, don't do it.

I had escaped the snare of certitude that I welcomed so avidly at first and entered, via the name of Jesus, the wide and comprehensive company of Jesus.

The history of the world is the record of a man in quest of his daily bread and butter.

You know, I feel like my job is to write a book. Then filmmakers come and they make a movie. And they're two really different art forms.

Some people are stuck in tedious things, like their jobs, and they are bored. Other people experience one stressful thing after another.

The task of the software development team is to engineer the illusion of simplicity.

The thing that's been exciting about 'Superman' is to see how the character has developed through generations.

I remember the first time I put on the Army uniform. I just felt like a totally different person - I felt proud.

I was going as soon as the ball hit the bat, it was lucky that it was a chopper. I just ran and hoped to God I was safe.

If what you hear preached doesn't cause faith to come and build faith in your spirit, then it either isn't the Word of God or else you're not hearing it

Part of a horror movie has to be a bit fakey for me to really enjoy it. The new ones are so realistic that they distract me from the ride through the horror.