If you ever find a man who is better than you are - hire him. If necessary, pay him more than you pay yourself.

The consumer isn't a moron; she is your wife.

A good advertisement is one which sells the product without drawing attention to itself.

The pursuit of excellence is less profitable than the pursuit of bigness, but it can be more satisfying.

The more informative your advertising, the more persuasive it will be.

I did not feel 'evil' when I wrote advertisements for Puerto Rico. They helped attract industry and tourists to a country which had been living on the edge of starvation for 400 years.

Good copy can't be written with tongue in cheek, written just for a living. You've got to believe in the product.

Our business is infested with idiots who try to impress by using pretentious jargon.

If each of us hires people who are smaller than we are, we shall become a company of dwarfs. But if each of us hires people who are bigger than we are, we shall become a company of giants.

Tell the truth, but make the truth fascinating.

Don't count the people that you reach, reach the people who count

Science is only a Latin word for knowledge

For thought is a bird of space, that in a cage of words may indeed unfold its wings but cannot fly.

In every character I play, I try to imbibe something. Every film is a learning process for me.

Eventually we will find (mostly in retrospect, of course) that we can be very grateful to those people who have made life most difficult for us.

To Buddha, the second figure in the painting, life on earth was bitter, filled with attachments and desires that led to suffering.

Fear is a sneaky thief, stealing away precious moments of your life.

The dinosaurs aren't remembered for much more than their bones. When humanity's gone, what do we give to this little planet that we're on, and what could we do collectively, removing the pride?

It’s not a perfect situation. But when you have to choose between two bad options, you pick the one that saves the people you love and believe in most. You just do. Okay?

I feel very peaceful.