If you have a truly big idea, the wrong technique won't kill it. And if you don't have a big idea, the right technique won't help you

The consumer isn't a moron; she is your wife.

A good advertisement is one which sells the product without drawing attention to itself.

The pursuit of excellence is less profitable than the pursuit of bigness, but it can be more satisfying.

If you ever find a man who is better than you are - hire him. If necessary, pay him more than you pay yourself.

The more informative your advertising, the more persuasive it will be.

I did not feel 'evil' when I wrote advertisements for Puerto Rico. They helped attract industry and tourists to a country which had been living on the edge of starvation for 400 years.

Good copy can't be written with tongue in cheek, written just for a living. You've got to believe in the product.

Our business is infested with idiots who try to impress by using pretentious jargon.

If each of us hires people who are smaller than we are, we shall become a company of dwarfs. But if each of us hires people who are bigger than we are, we shall become a company of giants.

Tell the truth, but make the truth fascinating.

Be disciplined and effective in your relationship with God

The starry night moon was smiling with beauty and charm that let me know that I am the star in her sky, and she loves me forever.

How can one ever do anything nobly Christian, living among people with such petty thoughts?

Information may travel at light speed, but meaning spreads at the speed of dark.

That's why I write, because life never works except in retrospect. You can't control life, at least you can control your version.

Miserliness is a capital quality to run in families; it's the safe side for madness to dip on.

But there are some wounds that can never be healed.

Under our thatch, friend, place shall abide for you, touch but the latch, friend, the door will swing wide for you!

No one ever converted to Christianity because they lost the argument.

I lived an idyllic 'Huckleberry Finn' life in a tiny town. Climbing trees. Tagging after brothers. Happy. Barefoot on my pony. It was 'To Kill a Mockingbird'-esque.