If you invent frequently and are willing to fail, then you never get to that point where you really need to bet the whole company.

A brand for a company is like a reputation for a person. You earn reputation by trying to do hard things well.

The common question that gets asked in business is, why? That’s a good question, but an equally valid question is, why not?

We can't be in survival mode. We have to be in growth mode.

What we want to be is something completely new. There is no physical analog for what Amazon.com is becoming.

One of the huge mistakes people make is that they try to force an interest on themselves. You don't choose your passions; your passions choose you.

If you do build a great experience, customers tell each other about that. Word of mouth is very powerful.

It's hard to find things that won't sell online.

Everything you are comes from your choices.

A company shouldn't get addicted to being shiny, because shiny doesn't last.

We've had three big ideas at Amazon that we've stuck with for 18 years, and thy're the reason we're successful: Put the customer first. Invent. And be patient.

New hair, new clothes-the classic relationship break-up makeover, " Jake said. breaking up with Sam. He just didn't know it.

Freedom can be an acquired taste for those who have never savored it.

I think of marriage as a garden. You have to tend to it. Respect it, take care of it, feed it. Make sure everyone is getting the right amount of, um, sunlight.

What we are here to do is to meet and become the person we are.

The beauty of things must be that they end.

Music crosses cultures and language barriers and it makes people feel good.

Wakefulness is not a destination but a song the human heart keeps singing, the way birds keep singing at the first sign of light.

A reaction, to be pleasant, must be simple.

The Tea Party claims to want small government.

If you want to know why some kids can wait and others can't, then you've got to think like they think.