If you make customers unhappy in the physical world, they might each tell 6 friends. If you make customers unhappy on the Internet, they can each tell 6,000 friends.

A brand for a company is like a reputation for a person. You earn reputation by trying to do hard things well.

The common question that gets asked in business is, why? That’s a good question, but an equally valid question is, why not?

We can't be in survival mode. We have to be in growth mode.

What we want to be is something completely new. There is no physical analog for what Amazon.com is becoming.

One of the huge mistakes people make is that they try to force an interest on themselves. You don't choose your passions; your passions choose you.

If you do build a great experience, customers tell each other about that. Word of mouth is very powerful.

It's hard to find things that won't sell online.

Everything you are comes from your choices.

A company shouldn't get addicted to being shiny, because shiny doesn't last.

We've had three big ideas at Amazon that we've stuck with for 18 years, and thy're the reason we're successful: Put the customer first. Invent. And be patient.

Your supporters can help you think in new ways, solve problems, and burst through barriers.

To call yourself a Chinese artist or woman artist or African artist reflects a certain kind of condition. To me, that is not necessary.

To see how boring you really are, write a book about soap and cults, and the profits you make will be your only means of subsistence.

He who laughs best today, will also laughs last.

I have been the most religious person since I was 2 years old. I always felt this crazy connection to God.

The world is full of poetry. The air is living with its spirit; and the waves dance to the music of its melodies, and sparkle in its brightness.

A good parent gives their child roots and wings.

Fascism is nothing but capitalist reaction...

Art lives from constraints and dies from freedom.

That's basically what I have people do, I have them become aware. Once you set a goal, once you become aware of something, it becomes part of your consciousness.