If you never want to be criticized, for goodness sake don't do anything new.

A brand for a company is like a reputation for a person. You earn reputation by trying to do hard things well.

The common question that gets asked in business is, why? That’s a good question, but an equally valid question is, why not?

We can't be in survival mode. We have to be in growth mode.

What we want to be is something completely new. There is no physical analog for what Amazon.com is becoming.

One of the huge mistakes people make is that they try to force an interest on themselves. You don't choose your passions; your passions choose you.

If you do build a great experience, customers tell each other about that. Word of mouth is very powerful.

It's hard to find things that won't sell online.

Everything you are comes from your choices.

A company shouldn't get addicted to being shiny, because shiny doesn't last.

We've had three big ideas at Amazon that we've stuck with for 18 years, and thy're the reason we're successful: Put the customer first. Invent. And be patient.

أَعيشُ عَلى فُتاتِ أَحْلامٍI live on remnants of dreams

The early bird gets the worm, and the early fox gets the bird.

As we mature and develop awareness to match our potential, our ability to enjoy full health is realized. As we enjoy this fruit, we sow the seeds of greatness in our children.

Building a proper wardrobe is like building a home. Indeed, you should think of it like a home, because it is something you're going to live in. It must be comfortable and suit all your needs.

From birth to the teenage years, the brain undergoes a fourfold increase in volume

Pride does not wish to owe and vanity does not wish to pay.

Ignoring the source of creation and trying to conduct your life yourself is a terribly egoistic and ignorant attitude towards life.

'Boldly going where hundreds have gone before' does not make headlines.

I have nothing bad to say about my job. I love the public, I love to talk, get to know people, everything.

There is no great sport in having bullets flying about one in every direction, but I find they have less horror when among them than when in anticipation.