If you only do things where you know the answer in advance, your company goes away.

A brand for a company is like a reputation for a person. You earn reputation by trying to do hard things well.

The common question that gets asked in business is, why? That’s a good question, but an equally valid question is, why not?

We can't be in survival mode. We have to be in growth mode.

What we want to be is something completely new. There is no physical analog for what Amazon.com is becoming.

One of the huge mistakes people make is that they try to force an interest on themselves. You don't choose your passions; your passions choose you.

If you do build a great experience, customers tell each other about that. Word of mouth is very powerful.

It's hard to find things that won't sell online.

Everything you are comes from your choices.

A company shouldn't get addicted to being shiny, because shiny doesn't last.

We've had three big ideas at Amazon that we've stuck with for 18 years, and thy're the reason we're successful: Put the customer first. Invent. And be patient.

Poetry is the art of uniting pleasure with truth.

Everything is possible and impossible at the same time this is what we live with every time.

I must turn myself around so that I am viewing life as my prospects see it. Only then can I start addressing their issues, help to prevent their pain, and advise on solutions to their problems.

Nay, but prithee, with sprinkles 'pon it instead, " I said solemnly, "and frosting of white.

The Russians don't make determinations about what our defense posture is.

I don't like directing a lot of people. So trying to keep things really simple and elegant is my preferred way of working.

They're a very offensive team and even without Thierry Henry they can still do damage to you all over the pitch. (on Arsenal)

It seems so lucky to just to have the right of telling you with all my might, you're beautiful tonight.

As a teen, I heard the second Velvet Underground album, 'White Light/White Heat,' and it was too much for my limited scope of appreciation. It was intense, but I didn't get it.

Love runs away from those chasing her, and those who run away, she throws herself on his neck.