If you pay 50 million for something, you probably pay another 50 to 100 million to activate it. And the more you spend, the better you do. There is no point in just buying rights.

In an era of transparency, you can have innovation without branding, but you cannot have branding without innovation.

Marketing is an investment, not a cost.

Somebody who is unique - and this will get me into trouble - by definition cannot be replaced.

You have to see it on a broader level. But you also have to activate it properly.

In our business, except in media buying, there are few economies of scale. Client perception of creative agencies is that the bigger they are, the worse they are.

We do things much the same way as we did 50, 60 or even 70 years ago. The answers may not be wrong, but we haven't experimented to see whether they are or not.

Technology will have moved on to an unimaginable level in ten years.

That is again a romantic notion: the hero. I think people enjoy a much more levelled playing field where you have the ability for many people to become heroes.

I believe that Virtual Reality will hit it big time. I know that some of my colleagues disagree, but I believe in it.

When I think back to 2005, the fast growth markets - what we call the fast growth markets - were probably ten percent of our business. They are now 31 percent.

Be a great artist especially when you draw your life’s picture.

A life path may have strange twists and turnings, and we do not always end up where we intend to go....

All I wanted was to connect my moods with those of Paris. Beauty paints and when it painted most, I shot.

When I was 12 and met my real father for the first time, I was terrified I would lose the one I already had.

Whatever good religion has done, it has come at a terrible price.

Every time I hear sounds, I see pictures. Then, I start getting ideas. It just drives me crazy

My god, life is beautiful! Look at the colors! if you are blind, look at the colors of your mind.

Talent is a very potent aphrodisiac. When someone is incredibly gifted, I find them incredibly sexy.

Packaging can be theater, it can create a story

By letting go of what you thought was going to happen in your life, you can enjoy what is actually happening.