If you're a good numbers person, you're a bad language person.

The principles behind explaining and educating the product or the elected official is similar, even though the actual execution of it is very, very different.

It's not what you say, it's what people hear.

A compelling story, even if factually inaccurate, can be more emotionally compelling than a dry recitation of the truth.

It is acceptable to bring someone to tears if it explains to them in an emotional way why a product, a service, or a candidate is the right person, is the right thing to do.

Politics is gut; commercials are gut.

Ideology and communication more often than not run into each other rather than complement each other. Principle and communication work together. Ideology and communication often work apart.

I have seen how effective language attached to policies that are mainstream and delivered by people who are passionate and effective can change the course of history.

The way you communicate an idea is different than the way you communicate a product.

Republicans use think tanks to come up with a lot of their messages. The think tanks are the single worst, most undisciplined example of communication I've ever seen.

You cannot lie ever, because a lie destroys the credibility of the product, and credibility is more important than anything. Credibility's even more important than clarity.

Quakers almost as good as colored. They call themselves friends and you can trust them every time.

Barbarian invasions would be superfluous: We are our own Huns.

There is nothing more thrilling than arriving in a new place on your own and feeling the sense of possibility and excitement that brings with it.

If life is a river, then pursuing Christ requires swimming upstream. When we stop swimming, or actively following Him, we automatically begin to be swept downstream.

It's too late by the way, with virtual reality. You can't put the genie back into the bottle.

The solution to a problem changes the nature of the problem.

There is great joy in doing something for somebody else with no thought in receiving anything in return.

Worrying is the most natural and spontaneous of all human functions.

Realize that enough hidden strength lies within you to overcome all obstacles and temptations. Bring forth that indomitable power and energy.