If you're going to invest in an Internet stock, you must be a long-term investor.

A brand for a company is like a reputation for a person. You earn reputation by trying to do hard things well.

The common question that gets asked in business is, why? That’s a good question, but an equally valid question is, why not?

We can't be in survival mode. We have to be in growth mode.

What we want to be is something completely new. There is no physical analog for what Amazon.com is becoming.

One of the huge mistakes people make is that they try to force an interest on themselves. You don't choose your passions; your passions choose you.

If you do build a great experience, customers tell each other about that. Word of mouth is very powerful.

It's hard to find things that won't sell online.

Everything you are comes from your choices.

A company shouldn't get addicted to being shiny, because shiny doesn't last.

We've had three big ideas at Amazon that we've stuck with for 18 years, and thy're the reason we're successful: Put the customer first. Invent. And be patient.

Your calm mind is the ultimate weapon against your challenges. So relax.

She was like a lone angel floating above the surface of the earth, laughing with delight because she could fly but crying out of loneliness.

I'm not a vegetarian because I love animals. I'm a vegetarian because I hate plants.

Well, I wanted to play twenty years in the major leagues. I never made it twenty though. I played nineteen.

Reason is often a more powerful persuader than gold.

[On her seven-month-old son:] When people see me carrying him in the street they think I'm being attacked by a short, bald man. But it's just me with my little fat child.

If the God you believe in is not a sovereign God, then you really don't believe in God.

In reality, people are people. Age does a weird thing to your body on the outside. It makes your face fall and weird things happen all over. But inside, you're the same person you always were.

August depresses me a little. I don't even feel like eating. And when I don't eat, that's a sure sign of stagnation.

All virtue lies in individual action, in inward energy, in self determination. There is no moral worth in being swept away by a crowd even toward the best objective.