If you're truly obsessed over customers, it'll cover a lot of errors.

A brand for a company is like a reputation for a person. You earn reputation by trying to do hard things well.

The common question that gets asked in business is, why? That’s a good question, but an equally valid question is, why not?

We can't be in survival mode. We have to be in growth mode.

What we want to be is something completely new. There is no physical analog for what Amazon.com is becoming.

One of the huge mistakes people make is that they try to force an interest on themselves. You don't choose your passions; your passions choose you.

If you do build a great experience, customers tell each other about that. Word of mouth is very powerful.

It's hard to find things that won't sell online.

Everything you are comes from your choices.

A company shouldn't get addicted to being shiny, because shiny doesn't last.

We've had three big ideas at Amazon that we've stuck with for 18 years, and thy're the reason we're successful: Put the customer first. Invent. And be patient.

May all that have life be delivered from suffering

Generosity is the most natural outward expression of an inner attitude of compassion and loving-kindness.

One loses so many laughs by not laughing at oneself.

In 1980, shortly before my 11th birthday, I wrote my first essay in English.

My phone is trying to kill me. It is a battery-charged rectangle of disappointment and possibility. It is a technological pacifier.

Peacemakers not only live, they rule life.

When the savages of Louisiana wish to have fruit, they cut the tree at the bottom and gather the fruit. That is exactly a despotic government.

None, but people of strong passion are capable of rising to greatness.

My children - in many dimensions they're as poorly behaved as many other children, but at least on this dimension I've got my kids brainwashed: You don't use Google, and you don't use an iPod.

I'd like to form a club just for fathers. Specifically, fathers of daughters. There would be lots of overstuffed leather chairs, wood paneling, dim lights. The works.