If you tell lies about a product, you will be found out - either by the Government, which will prosecute you, or by the consumer, who will punish you by not buying your product a second time.

The consumer isn't a moron; she is your wife.

A good advertisement is one which sells the product without drawing attention to itself.

The pursuit of excellence is less profitable than the pursuit of bigness, but it can be more satisfying.

If you ever find a man who is better than you are - hire him. If necessary, pay him more than you pay yourself.

The more informative your advertising, the more persuasive it will be.

I did not feel 'evil' when I wrote advertisements for Puerto Rico. They helped attract industry and tourists to a country which had been living on the edge of starvation for 400 years.

Good copy can't be written with tongue in cheek, written just for a living. You've got to believe in the product.

Our business is infested with idiots who try to impress by using pretentious jargon.

If each of us hires people who are smaller than we are, we shall become a company of dwarfs. But if each of us hires people who are bigger than we are, we shall become a company of giants.

Tell the truth, but make the truth fascinating.

Maybe the Burberry woman is undefinable! I think it's less about what she looks like and more about an attitude.

When we enter into a personal relationship with Jesus Christ, something wonderful happens: God begins to change our desires, and we want to be more like Him.

I've learned in my years as a journalist that when a politician says 'That's ridiculous' you're probably on the right track

I would say my grandmother would be like my personal god.

Jail and the streets go hand in hand. You can't have one with out the other. They coincide.

I think we don't need to be talking about hyphenated Americans, because we are all Americans, and we all want the same thing.

Never gamble without knowing a back way out.

I happen to believe, and I think many others do, Donald Trump is probably the great public speaker in those large arenas since William Jennings Bryan.

The body is our enemy, and yet is our friend.

We're seeing how the videos translate to the live shows and how the technology is really reaching kids.