If you want ACTION, don’t write. Go and tell the guy what you want.

The consumer isn't a moron; she is your wife.

A good advertisement is one which sells the product without drawing attention to itself.

The pursuit of excellence is less profitable than the pursuit of bigness, but it can be more satisfying.

If you ever find a man who is better than you are - hire him. If necessary, pay him more than you pay yourself.

The more informative your advertising, the more persuasive it will be.

I did not feel 'evil' when I wrote advertisements for Puerto Rico. They helped attract industry and tourists to a country which had been living on the edge of starvation for 400 years.

Good copy can't be written with tongue in cheek, written just for a living. You've got to believe in the product.

Our business is infested with idiots who try to impress by using pretentious jargon.

If each of us hires people who are smaller than we are, we shall become a company of dwarfs. But if each of us hires people who are bigger than we are, we shall become a company of giants.

Tell the truth, but make the truth fascinating.

If the doors of perception were cleansed, everything would appear to man as it is - infinite.

Access to basic quality health care is one of the most important domestic issues facing our nation.

Understanding the knowledge and wisdom of the Qur'an is by far, higher than memorizing.

Modern science is predicated on "truths" verified through accurate observation and measurements of physical world phenomena.

Humans are amphibians - half spirit and half animal. As spirits they belong to the eternal world, but as animals they inhabit time.

Our laws can be friendly to those who obey them, and too often useful to those who don't.

Play is the establishment and exploration of relationship.

I think leadership's always been about two main things: imagination and courage.

I believe in giving back very strongly.