If you want to be interesting, be interested.

The consumer isn't a moron; she is your wife.

A good advertisement is one which sells the product without drawing attention to itself.

The pursuit of excellence is less profitable than the pursuit of bigness, but it can be more satisfying.

If you ever find a man who is better than you are - hire him. If necessary, pay him more than you pay yourself.

The more informative your advertising, the more persuasive it will be.

I did not feel 'evil' when I wrote advertisements for Puerto Rico. They helped attract industry and tourists to a country which had been living on the edge of starvation for 400 years.

Good copy can't be written with tongue in cheek, written just for a living. You've got to believe in the product.

Our business is infested with idiots who try to impress by using pretentious jargon.

If each of us hires people who are smaller than we are, we shall become a company of dwarfs. But if each of us hires people who are bigger than we are, we shall become a company of giants.

Tell the truth, but make the truth fascinating.

The willingness to change one’s mind in the light of new evidence is a sign of rationality not weakness.

And it makes you think. Even things that have been the same for years and years can change. Maybe I can change. I can bring my own wall down, and let people in.

You'd be surprised what poison is often hidden in the most beautiful camouflage.

The earth is too small a star and we too brief a visitor upon it for anything to matter more than the struggle for peace.

All things are photographable.

It's wrong what they say about the past, I've learned, about how you can bury it. Because the past claws its way out.

I love the church, the church that God is establishing, that Jesus died for, so I'll never have any negative things to say about His church.

All who have accomplished great things have had a great aim, have fixed their gaze on a goal which was high, one which sometimes seemed impossible.

In my opinion, if the human race is going to survive, [religion] is something we definitely need to get over - and we're far from over it, and so therefore, I'm far from over it.

I look at it like, I'm just a character actor. If I get cast as the stoned sidekick, fine. But I just want to act.