If you want to create a great product, just focus on one person. Make that one person have the most amazing experience ever.

The stuff that matters in life is no longer stuff. It's other people. It's relationships. It's experience.

Culture is so incredibly important because it is the foundation for all future innovation. People with passion can change the world.

It's better to have 100 people love you than to have 1,000,000 people like you.

People went to Dell for the computers, but they go to Apple for everything… That’s the difference between a transactional company and a transformational one.

The American dream, what we were taught was, grow up, own a car, own a house. I think that dream's completely changing. We were taught to keep up with the Joneses. Now we're sharing with the Joneses.

Do things that won't scale; it will teach you.

Build something 100 people love, not something 1 million people kind of like.

The second thing I had to do was not to be reluctant as a leader...And when I started doing that, I realized that people are thriving from this, and that it's so much more helpful for people.

Everyone's got a moment or two in their life where something happens and you make a decision and then your entire life changes.

Designers + artists see potential in things where others do not. I think artists in many ways are the original entrepreneurs.

Don’t betray the purpose of your creation

The mind is deeper than the horizon, bigger than the universe, and more mysterious than space.

You need to give money when someone gives you a knife. So the bad luck won't cut you. I wouldn't like it for you to be cut by the bad luck, Jimmy.

Xav!Got you. Not letting you go.I realised I wasn't alone in mental deep space

I've read books in school that were written by ideological rote - they were brainwashers. Therefore, any art, any literature, that has a clearly defined political goal is repellent to me.

Many people cycle or swim to keep trim. But if swimming is so good for the figure, how do you explain whales?

I can't turn your soul on. Leave me those feelings; and you can take away the voice and the face. They are not you.

A work of art doesn't dare you to realize it. It germinates and gestates by itself.

But oh! as to embrace me she inclin'd, I wak'd, she fled, and day brought back my night.

I really struggle to get up in the morning, but I also get my best ideas really late at night, when I'm trying to sleep.