Imagine Pepsi without Coke. Impossible, right?

What do Harley-Davidson, LEGO, and Apple have in common? They're all based on communities.

When we brand things, our brains perceive them as more special and valuable than they actually are.

Products are produced in the factory; brands are produced in our minds.

Branding is not about what something says or what it means, but how it makes us feel.

Where big data is all about seeking correlations - and thus to make incremental changes - small data is all about causations - seeking to understand the reasons why.

We're no longer bored - in fact we're petrified of being alone with ourselves getting bored. Yet boredom is the foundation for creativity - an asset slowly disappearing from our world.

Brand handling synergy means developing and communicating your company's values and identity consistently.

A global brand building strategy is, in reality, a local plan for every market.

Brands must make use of the inclination of consumers to be persuaded by friends.

Small Data is not about testing concepts - it is more to create the foundation for innovative brand thinking.

Disruptive innovation is entrepreneurs changing their industry with unique creativity.

Primary consciousness is a state of being aware of things in the world – of having mental images in the present.But it is not accompanied by any sense of a person with a past and future…

He stepped down, avoiding any long look at her as one avoids long looks at the sun, but seeing her as one sees the sun, without looking.

Global markets must be balanced by global values such as respect for human rights and international law, democracy, security and sustainable economic and environmental development.

Well from a personal perspective, quitting drinking is a decision I felt good about.

Something in me knows where I’m going, and - well, painting is a state of being. ... Painting is self-discovery. Every good artist paints what he is.

Success made me self-sufficient, but it also took away my anonymity. I'm just this quiet nobody, and all of a sudden people are nervous around me. That was kind of weird.

My mother is very short - four-eleven. She could walk under tables and never hit her head.

I find a very guilty pleasure in dark themes and vibes, and finding where the transcending nature of awareness meets this darkness.

A guy will promise you the world and give you nothin', and that's the blues.