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Roy H. Williams Quotes: Impact in advertising today is 80 percent strategy, 20 percent copy. This makes it nearly impossible for good copy to compensate for weak strategy.
         

Impact in advertising today is 80 percent strategy, 20 percent copy. This makes it nearly impossible for good copy to compensate for weak strategy.


Roy H. Williams
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Other quotes of Roy H. Williams


Contrary to popular belief, Americans don't hate advertising.

Contrary to popular belief, Americans don't hate advertising.



A smart man makes a mistake, learns from it, and never makes that mistake again.But a wise man finds a smart man and learns from him how to avoid the mistake altogether.

A smart man makes a mistake, learns from it, and never makes that mistake again.But a wise man finds a smart man and learns from him how to avoid the mistake altogether.



The first step in exceeding your customer's expectations is to know those expectations.

The first step in exceeding your customer's expectations is to know those expectations.



String Theory describes energy and matter as being composed of tiny, wiggling strands of energy that look like strings. And the pitch of a string's vibration determines the nature of its effect.

String Theory describes energy and matter as being composed of tiny, wiggling strands of energy that look like strings. And the pitch of a string's vibration determines the nature of its effect.



Numerals are images of amounts. But the amounts they represent are real.

Numerals are images of amounts. But the amounts they represent are real.



It is a lack of commitment, not a lack of talent, that damns you to mediocrity.

It is a lack of commitment, not a lack of talent, that damns you to mediocrity.



In essence, String Theory describes space and time, matter and energy, gravity and light, indeed all of God's creation as music.

In essence, String Theory describes space and time, matter and energy, gravity and light, indeed all of God's creation as music.



In marketing you must choose between boredom, shouting and seduction. Which do you want?

In marketing you must choose between boredom, shouting and seduction. Which do you want?



Preparation, mastery, can help you overcome your fear, but mastery alone is not enough. There has to be something you want that’s worth more to you than your fear.

Preparation, mastery, can help you overcome your fear, but mastery alone is not enough. There has to be something you want that’s worth more to you than your fear.



You see a person when you look in the mirror that no one sees but you. Other people see a person when they look at you, but you're not that person, either.

You see a person when you look in the mirror that no one sees but you. Other people see a person when they look at you, but you're not that person, either.





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Remember, what goes around comes around, if you give out venom, sooner or later it will come back to poison you

Remember, what goes around comes around, if you give out venom, sooner or later it will come back to poison you



Concealed talent brings no reputation.

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If you choose, you can influence every aspect of your brain, and therefore every aspect of your life.

If you choose, you can influence every aspect of your brain, and therefore every aspect of your life.



Your discovery of the contradiction caused me the greatest surprise and, I would almost say, consternation, since it has shaken the basis on which I intended to build my arithmetic.

Your discovery of the contradiction caused me the greatest surprise and, I would almost say, consternation, since it has shaken the basis on which I intended to build my arithmetic.



This blessed gift of smoking!

This blessed gift of smoking!



There's a certain urgency that comes from the records of the early 60s before overdubbing and multitracking came into play.

There's a certain urgency that comes from the records of the early 60s before overdubbing and multitracking came into play.



My worst day is still a really good day. I complain, but I catch myself and count my blessings. I am truly blessed.

My worst day is still a really good day. I complain, but I catch myself and count my blessings. I am truly blessed.



I mean we cant even rock them shoes if it dont got a comma on the price tag ya know. I mean.. I mean but then again who looks at the price tag ya know?

I mean we cant even rock them shoes if it dont got a comma on the price tag ya know. I mean.. I mean but then again who looks at the price tag ya know?



Low self esteem is rooted in many things. One of them is not spending time to appreciate the gifts we've been given.

Low self esteem is rooted in many things. One of them is not spending time to appreciate the gifts we've been given.



The end of one thing is just the beginning of another.

The end of one thing is just the beginning of another.




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This page presents the quote "Impact in advertising today is 80 percent strategy, 20 percent copy. This makes it nearly impossible for good copy to compensate for weak strategy.". Author of this quote is Roy H. Williams. This quote is about weak, advertising, percent, today, impact, strategy, impossible,.