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Claude C. Hopkins Quotes: Impressive claims are made far more impressive by making them exact
         

Impressive claims are made far more impressive by making them exact


Claude C. Hopkins
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"Claude C. Hopkins Quotes." Quoteslyfe.com, 2024. Tue. 05 Nov. 2024. <https://www.quoteslyfe.com/quote/Impressive-claims-are-made-far-more-impressive-475720>.





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Other quotes of Claude C. Hopkins


Almost any questions can be answered,cheaply, quickly and finally, by a test campaign. And that's he way to answer them - not by arguments around a table

Almost any questions can be answered,cheaply, quickly and finally, by a test campaign. And that's he way to answer them - not by arguments around a table



Remember the people you address are selfish, as we all are. They care nothing about your interests or profit. They seek service for themselves

Remember the people you address are selfish, as we all are. They care nothing about your interests or profit. They seek service for themselves



Ads are planned and written with some utterly wrong conception. They are written to please the seller. The interests of the buyer are forgotten.

Ads are planned and written with some utterly wrong conception. They are written to please the seller. The interests of the buyer are forgotten.



Human nature is perpetual. In most respects it is the same today as in the time of Caesar. So the principles of psychology are fixed and enduring

Human nature is perpetual. In most respects it is the same today as in the time of Caesar. So the principles of psychology are fixed and enduring



Platitudes and generalities roll off the human understanding like water from a duck.

Platitudes and generalities roll off the human understanding like water from a duck.



Curiosity is one of the strongest human incentives

Curiosity is one of the strongest human incentives



The man who wins out and survives does so only because of superior science and strategy.

The man who wins out and survives does so only because of superior science and strategy.



The only purpose of advertising is to make sales. It is profitable or unprofitable according to its actual sales.

The only purpose of advertising is to make sales. It is profitable or unprofitable according to its actual sales.



Do nothing to merely interest, assume or attract. This is not your province. Do only that wins the people you are after in the cheapest possible way

Do nothing to merely interest, assume or attract. This is not your province. Do only that wins the people you are after in the cheapest possible way



Most national advertising is done without justification. It is merely presumed to pay. A little test might show a way to multiply returns

Most national advertising is done without justification. It is merely presumed to pay. A little test might show a way to multiply returns





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Ohana means family. Family means nobody gets left behind or forgotten

Ohana means family. Family means nobody gets left behind or forgotten



...but I preferred reading the American landscape as we went along. Every bump, rise, and stretch in it mystified my longing.

...but I preferred reading the American landscape as we went along. Every bump, rise, and stretch in it mystified my longing.




You hear horror stories about scary mothers who just want their kids to be famous. I could be waitressing in a restaurant, and my mum would be happy as long as I was happy.

You hear horror stories about scary mothers who just want their kids to be famous. I could be waitressing in a restaurant, and my mum would be happy as long as I was happy.



Local casting is just something I love doing.

Local casting is just something I love doing.



To remember everything is a form of madness.

To remember everything is a form of madness.



If I had never joined a church till I had found one that was perfect, I should never have joined one at all.

If I had never joined a church till I had found one that was perfect, I should never have joined one at all.



No one can give us power. If we aren’t part of the process of taking it, we won’t be strong enough to use it.

No one can give us power. If we aren’t part of the process of taking it, we won’t be strong enough to use it.



A strange, glazed expression came into his eyes and he staggered around the cabin looking for all the world like a zombie unwilling to take part in an experiment in advanced necromancy.

A strange, glazed expression came into his eyes and he staggered around the cabin looking for all the world like a zombie unwilling to take part in an experiment in advanced necromancy.



It is only the sacred things that are worth touching

It is only the sacred things that are worth touching




Quote Description


This page presents the quote "Impressive claims are made far more impressive by making them exact". Author of this quote is Claude C. Hopkins. This quote is about made, claims, advertising, impressive,.